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Video Production

Click below to see some examples of our video production work

Why you should use Video on your website and in your marketing strategy

Our video production services create HD quality videos that invite the consumer in, introduces your brand, building strong bonds with your potential consumers allowing them to experience or sample what your company has to offer. Simply direct your sales prospects to your online video and let them watch the perfect sales presentation, available 24 hours a day, 7 days a week.  It’s documented across reputable research websites that video significantly improves your SEO ranking potential.

Whether you require a short, sharp sales message or a fully-blown HD epic, our videography team will work with you to bring your business from creating a story board, to filming and then producing your HD quality video.  We ensure that we fully understand your objectives before the project begins and we consult with you throughout the creation process so that the end product is the perfect representation of your business.

Studies have shown that 80% of internet users view online video, the average of those watching approximately 6 hours each. This growing awareness, acceptance and perhaps even an expectation of online video content by viewers makes video even more important to a company’s marketing now more than ever, making our video production services vital.

Youtube.com is now the 2nd most popular search engine in the world.  Does your company have a presence there?

And if you need some more reasons to convince you that a video of your business if the right move, then here are a few below…….

Videos drive traffic

Search engines now offer video as part of integrated search results. With proper SEO, videos can drive traffic that might otherwise be directed elsewhere to your website instead.

Engagement

Having video on your website makes the experience more dynamic and interactive. It engages your audience and encourages them to stay on your website for longer. Video captivates your audience which make them sit and listen.

Show off your Products

You can use video to demonstrate your products to potential clients. Shoppers miss being able to touch and feel a product when they shop online. So the more information you give them, the higher your conversion rate will be. You need to remove their doubts and concerns and get them excited about what the product has to offer.

Help your clients feel like they know you

Business is about personal relationships and if you can help your website visitors get to know you, and trust you, then they are more likely to want to buy from you. Having a video on your website also makes you much more memorable, so if you then later meet them in person, it can create a conversation-starter.

Stand Out from the Crowd

While everyone’s ramping up their budget to send plain text emails, you can send video emails to gain the competitive advantage.

Be Remembered

It has been proven that the combination of audio and visual stimulus increases retention. 

Be a Leader in Your Field

Usage of web video is on the rise, but it hasn’t yet hit the mainstream markets.

Put a Face to the Name

For the most part, people like to do business with people they know.  Video emails let your prospects get to know you before you even meet them.

Improve Consistency in Your Marketing

Consistent and clear marketing messages lead to customers and prospects who understand who you are and what you offer.  When they’re ready to buy, they’ll likely think of you.  With video email marketing, you’ll have a library of every video you ever sent.  Review them to ensure consistency and have your team review them as well.  Now you’re all on the same page.

Use Video to Educate 

Arguably one of the best ways to sell is to take an informative tone with prospects.  Teach them about things that interest them and help them in their businesses.  Mix in content about how you fit into this without being pushy.  If done right, your prospect won’t even realize your selling them.

Introduce Cross Sells 

Part of what makes video email powerful is the series of exit links located on the side of the video.  When you record a video, you have the power to include links on the side of the screen that lead to whatever information you would like.  This creates a great potential for soft-selling and calls-to-action. “Click the link on the right to take advantage of this offer today!”

Saying it is Easier Than Typing it 

Great at speaking but not at typing?  Even if you are adept at it, you could probably think of a more profitable, or enjoyable use of your time.  With video email marketing, you’ll reduce your time spent on the keyboard and improve comprehension simultaneously

Deliver Informative Content Concisely and Quickly 

Need to convey a complex idea or concept, but don’t have long to do it.  Make a habit of condensing ideas into short, informative videos.  You’ll save time and hold your viewer’s attention better.  You’ll have more time to focus on other things and you’ll have a higher prospect conversion success rate.

Save Money 

As far as benefits go, it doesn’t get much simpler than this.  Video email marketing is inexpensive.  When you compare the cost with the value, the expense is inconsequential.  You pay the same low monthly rate whether you send one video email or 10,000.  Let’s see you say that about a newspaper ad.

Add the Wow Factor to Your Marketing

An easy way to Wow your customers and prospects is to send them a video.  Web video allows you to create dazzling presentations and stimulate viewers in ways that are impossible with traditional email.  Video email marketing gets reactions.

Capture the Power of TV Without the Expense 

Video is powerful and when used correctly gets results.  Consequently, you have to pay a lot of money to market yourself on this medium, but without any guarantees of who will be watching.  With video email marketing, your videos are On-Demand.  That means they’re waiting in the recipients mailbox.  Web video has the same benefits as video on TV, but doesn’t have the cost or the limitations of time.

It’s Visual

People tend to look for a visual experience when surfing the web, and video has an inherent appeal to audiences. Most of us would prefer to see something before we are forced to read it. While we tend to skim through any large blocks of written material, we’ll usually take the time to watch a professionally produced video.

It’s Sticky

Video can help make your website ‘sticky’. Not unlike when a prospective customer walks into your place of business, your goal should be to keep them on your website for as long as possible learning about your services in order to increase the chance of making a sale.

It’s Emotional

A video demonstrating how a product works along with customer testimonials would provide solid evidence that the product can indeed solve a particular problem. It sets off emotional triggers that static text alone can’t, ultimately influencing buying decisions.

It’s On Demand

Unlike a traditional sales pitch, a video can be experienced ‘on-demand’. People will be able to re-watch it at a later date and forward it on to their friends or colleagues.

It’s Versatile

A video which has been produced for your website can be re-purposed for use elsewhere. For example, the cost can be leveraged by distributing the video offline on DVD as a general sales tool or for use at trade shows.

We offer our video production in Tamworth,Wolverhampton, Birmingham and throughout the Midlands.

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